Accent Decor
- Steph Gilman
- Aug 27
- 2 min read
Click to jump to the relevant section: Brand storytelling, catalog copy, experiential marketing, visual merchandising, emails, product descriptions Accent Decor, a flower, plant, and home decor wholesaler, has a strong company ethos and successful business model -- they just needed some help aligning their messaging with their mission. I developed copy across multiple channels, while helping hone their brand voice and story.
Brand storytelling
Click image to read copy in PDF.
Catalog Copy
I concentrated on weaving consistent messaging throughout marketing materials; below are the digital catalogs created for different seasons, categories, and audience focus (these were also printed mailers).
Click images to see portions of each catalog and sample copy in PDF form:
Experiential marketing, visual merchandising
Below are mockups of visuals from Accent Decor's High Point showroom, featuring category descriptions that also served as markers for new showroom sections (the brand storytelling wall above was also designed for High Point). This showroom primarily targeted the home & gift customer.
Emails
Click images to read copy in larger PDF format:
Product Descriptions
Featured on Accent Decor's website, the below copy was crafted with a dual audience in mind: while Accent Decor is a B2B company, many customers repurpose these descriptions for their own eCommerce sites. The goal was to balance messaging for wholesale buyers (e.g. plant shops, florists, interior designers, wedding planners, garden centers, and home & gift stores) while still resonating with the end consumer:
